Whether we’re redesigning a website or launching a new one, we take a holistic approach, breaking a project down into four major considerations: strategy, design, development, and SEO. We tackle each one with equal importance, ensuring a comprehensive solution that is thoughtfully built, beautiful, functional, and optimized for search engines.
A website should be easy to understand and navigate. It should feel familiar, be logically organized, and provide jump-off points with clear routes to essential content and tasks, allowing your customers to quickly find the information they’re looking for. Creating a great user experience starts with getting to know you and your customers: We familiarize ourselves with your content, get to know your goals, review competitor sites to understand industry norms, and analyze your website analytics to gain customer insight. With a good understanding of you and your customers, we can put a plan in place and lay the foundations for a successful website.
The website strategy phase includes:
We design and develop custom websites, giving us full control of the development process and enabling us to use the best tools for the job. We can build a unique website for your business that meets current requirements and scales to accommodate future growth. Custom websites offer a number of benefits over ready-made templates and page builders:
We understand a custom site doesn’t fit within everyone’s budget. We also offer more affordable website solutions. Contact us to receive a quote.
We use WordPress, a popular and user-friendly content management system that gives our clients the ability and freedom to edit their own content.
Technical and on-site SEO are the foundations of SEO and getting listed and found on Google and other search engines. We partner with Evident, a Lancaster-based company that focuses solely on SEO, to perform keyword research, provide sitemap input, and provide detailed content recommendations, ensuring your website is technically sound and positioned to perform well in search engine results pages.
Technical and on-site SEO includes:
Once your website is live, the exciting journey of website maintenance and management begins: software updates, regular backups, uptime monitoring, daily malware scans, and more. If this doesn’t get you excited, we understand. We offer several WordPress maintenance plans to cover your needs, protect your investment, and take this time-consuming task off of your hands.
We build websites that have a logical site structure, clear and concise navigation, and well-organized content. We make it easy for your customers to scan your website and find what they’re looking for.
Responsive design, information architecture, scannable content, clear visuals, fast page load times, and accessibility are just a few of the factors we consider when building user-friendly websites.
We design responsive websites that are optimized for all devices and screen sizes. We thoroughly test our websites across modern browsers and devices to ensure consistency.
We understand not everyone experiences your website the same, which is why we carefully craft websites to meet ADA standards and WCAG Level AA compliance.
Speed optimization is just one of the benefits of a custom website. We only include the functionality and styles your business needs, whereas a template or page builder has to accommodate a wide range use cases and often comes with a lot of bloat.
While our custom websites are fast from the get-go, we offer a website speed optimization plan that takes your website to a whole other level.
As your business grows, your website needs to scale and grow with it. We use WordPress features like custom post types, custom taxonomies, reusable blocks, and block patterns to make data entry easy, keep your content organized, and automatically display your content on the front end.
We offer website maintenance plans to help you manage your website and scale your business.
We only use reputable and highly-rated WordPress plugins. When it comes to custom theme development, we follow WordPress security guidelines by escaping all data from untrusted sources and third parties before displaying it on the front end.
We offer a website security plan that keeps your software up to date, scans your website for malware, and filters out malicious requests to your website.
We use the latest stable WordPress features and functionality. We currently build sites using WordPress’ block editor, which enables you to create more flexible page designs.
We’re proud of the company we keep.
We’ve had the pleasure of working with a wide range of clients, from large enterprises to solo artists. We’re proud to work alongside our clients and committed to exceeding their expectations.
We built a custom website that uses the WordPress block editor and a combination of native and custom ACF blocks, giving The Hackett Group more control over the design of each page and the freedom to get more creative.
After seeing significant growth, Prestige decided to invest further in their website, with the understanding that an additional investment could attract more investors and translate to more conversions. We were excited to work with Prestige again.
We had the privlege of working with CCP Global to build a custom WordPress website. They had rich content and industry-leading resources, but their website was built in-house and in need of an overhaul.
Austin Becker and his agency had outgrown their Squarespace website and needed a new website that reflected their current market position as an agency serving larger clients.
Josh is great to work with. He has a sharp eye and a love for detail that makes his designs incredibly clean and engaging. Would absolutely work with him again.
Josh Kern goes out of his way to listen to clients and guide them – he is a person of integrity! His knowledge and expertise make it easy to give his company 5 stars!
Josh is a great web designer and person, you could not find a better person to help you with any website work. Used his services for several years now and always does quality work.
It’s been a real pleasure working with Kern Web Design, appreciating the timeliness, technical expertise, design consciousness and efficiency brought to this work in support of our organization’s work and mission!
During the pandemic, Josh helped our organization pivot a number of business operations quickly with user-friendly technology. Josh has been key to the success of the marketing teams that I have managed.
Josh’s work as web designer and webmaster have enabled us to document our exhibitions and display our collection online, helping us to fulfill our mission. I cannot recommend him highly enough.
Let’s work together to build a website that works for you and helps you achieve your business goals. With our 10+ years of experience, you can trust us to seamlessly guide you through the entire website redesign process.